Last Updated: August 14, 2026
This Privacy Policy describes how Sheila Fruge Consulting ("we," "us," or "our") collects, uses, processes, and discloses your personal information across our website (sheilafruge.com), social media channels, automated messaging experiences, email communications, and online coaching programs.
We collect information directly from you, automatically through your interactions with our site, and via third-party integrations:
Directly Provided Information: Name, email address, billing details, physical location, and any health or fitness context you voluntarily share when purchasing a program, signing up for a sprint/challenge, or requesting downloadable resources.
Automated Data & Tracking Technologies: IP addresses, browser types, device identifiers, referring URLs, pages viewed, and interaction timestamps collected via cookies, web beacons, and server-side tracking.
Conversational & Messaging Data: Social media handles, profile information, and message responses provided when you interact with our automated messaging tools on platforms like Instagram.
If you reside in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data under the following legal bases:
Consent: Where you have given explicit consent to receive marketing emails, download materials, or permit advertising cookies.
Contractual Necessity: To deliver purchased programs, sprints, memberships, or digital products.
Legitimate Interests: To improve our services, prevent fraud, analyze platform usage, and conduct targeted advertising where permitted by law, provided your fundamental rights do not override those interests.
We utilize third-party tools to analyze traffic, evaluate performance, and serve relevant advertisements:
Google Analytics 4 (GA4): Analyzes website traffic and user engagement. Google uses cookies to collect pseudonymous usage data. Review Google’s Privacy Policy for details.
Meta Platforms (Pixel & Conversions API): Measures campaign effectiveness, builds retargeting audiences, and optimizes ad delivery on Instagram and Facebook. Meta may collect or receive information from our website and app interactions.
TikTok (Pixel): Measures ad conversions and user interactions to optimize targeted advertising on TikTok.
We partner with third-party service providers to handle communication and fulfillment:
Manychat: Manages direct messaging automations on social media platforms. Interactions and contact details provided during chat flows are processed by Manychat to deliver requested links or resources.
Kit (ConvertKit): Manages subscriber databases, automated email sequences, newsletter broadcasts, and transactional communications.
Our operations and primary servers are based in the United States. If you access our platforms from outside the United States (including the EEA, UK, or Canada), your personal data will be transferred to, stored, and processed in the US. Where required by applicable law, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission.
Depending on your location, you may have the following statutory rights regarding your personal data:
Access & Portability: Request a copy of the personal data we hold about you.
Rectification: Request corrections to inaccurate or incomplete records.
Erasure ("Right to Be Forgotten"): Request deletion of your personal data, subject to legal or regulatory record-keeping obligations.
Restriction & Objection: Restrict or object to certain types of processing, including direct marketing and profiling.
Withdraw Consent: Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, contact us at coach@sheilafruge.com.
Under California privacy laws and similar US state statutes, residents have specific rights regarding their personal information:
Categories of Data Collected: Identifiers (name, email, IP address), commercial information (purchase history), and internet/network activity.
Sale or Sharing of Personal Information: We do not sell personal data for monetary payment. However, our use of third-party advertising pixels (Meta, TikTok) may be classified as "sharing" personal information for cross-context behavioral advertising. You have the right to opt out of such sharing.
Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
Advertising Opt-Out Portals: You can opt out of interest-based advertising from participating companies via the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI).
Email Preferences: Every marketing email contains an Unsubscribe link in the footer to instantly remove yourself from promotional broadcasts.
Browser Settings: You can configure your browser to block or alert you to cookies. Note that disabling cookies may affect certain site functionalities.
Google Analytics: You use the opt out official browser add-on tool.
Meta (Facebook & Instagram): Meta manages personalized ad preferences internally. Users should navigate to their Meta Accounts Center and select "Ad preferences" to limit the information used for targeting.
TikTok: Users should navigate to "Settings and privacy" then "Ads" to toggle off personalized tracking.
Kit & Manychat: Users can opt out by clicking the Unsubscribe link at the bottom of any Kit email, or by replying with the word "STOP" inside the Manychat DM flow.
We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal requirements, resolve disputes, and enforce our agreements. We implement industry-standard organizational and technical safeguards to protect your information against unauthorized access, loss, or alteration.
For privacy inquiries, data subject access requests, or policy questions, please contact:
Entity: Sheila Fruge Consulting
Email: coach@sheilafruge.com
Website: https://www.sheilafruge.com